Marketing is a complicated game these days with so many options open to you.
Are you tweeting, blogging, facebooking, seo-marketing (search engine optimisation), email marketing, creating print and online adverts?
And if you are, are you doing it properly, with a focused approach, as part of a plan that’s going to get you to your end goal? Most people are either not doing it at all (and missing a big trick) or not doing it properly (and missing a big trick).